APPYCOME GROWTH MARKETING & GROWTH HACKING AGENCY

Michel Boiron is a serial entrepreneur. After graduating from business school in 1988, he founded The Brand Nation agency in 1989, which quickly became a reference in Marketing Services. In 1994, he created the People from Design agency to complement his offerings, and in 1996, he established a travel retail product manufacturing company serving luxury brands, with a presence in France, Asia (Hong Kong and Shanghai), New York, and Barcelona. He merged with Leo Burnet agency to become Co-President from 1998 to 2000, when he repurchased his shares to develop his group independently until 2002. In 2002, he joined the Interpublic Group, the world's leading media group, as Co-President in charge of Marketing Services, which he developed until 2005. He then regained his independence until 2017 when he sold his entire group to an investment fund. From 2017 to 2021, he ventured into the Food & Beverages sector. In 2021, he joined the Hotshop Design agency as Co-President, alongside Stephen Pisani, to develop and strengthen the group's 360° skills and to support the creation of the Digital Agency Appycome.

After completing a commercial training at the prestigious ESG, and obtaining a Master's degree in Management & Communication from CNAM, Stephen Pisani joined the HOTSHOP agency in 1989. After a year, he decided to start his own design company, SYMBOL DESIGN, in Montpellier. With his dual expertise as an entrepreneur and creative, he joined the prestigious DRAGON ROUGE group and became Development Director of its Cosmetic subsidiary, COBALT. He returned to HOTSHOP in 1994 and climbed the ranks until taking over the reins of the family business in 2010.